For your app's help menu
Bug report form
Try it in another look
Same questions, same colour. You can change any part of it once it's yours.
"It doesn't work" is the most common bug report and the least useful. This form asks where it happened, what went wrong, what they were trying to do and for a screenshot, so you can start fixing instead of asking questions.
Link it from your app's help menu, your error pages or your website. Questions about how to do something are answered from your help notes, and billing questions arrive labelled, apart from the bugs.
When someone fills it in
A bug
Comes to you with the device and a screenshot
How do I…?
Panda answers from your help notes
A billing question
Comes to you, labelled billing
A feature request
Filed away for when you plan
Panda's answers come with Pro. On Free, those messages come to you to answer.